Joico Blonde Life Brightening Masque 150ml

Description

Joico Blonde Life Brightening Masque is a hydrating hair mask for blonde hair that softens and adds shine and brightness. According to Joico, it is made for bleached, double-processed and high-lifted blonde hair and neutralises the trace minerals that cause dullness and yellowing. It comes in a 150 ml tube.

What is Joico Blonde Life Brightening Masque?

This is the hydrating treatment of the Blonde Life range, designed to bring softness, shine and freshness to pale hair. The pack describes it as a masque that intensely hydrates, detoxes and illuminates. Joico calls it a lightweight, non-greasy formula that keeps blonde hair bright and polished. The masque hydrates without weighing hair down.

Key ingredients

Joico highlights four key ingredients. SmartRelease Technology is a liposome system that continuously releases rosehip oil, arginine and keratin. Arginine replenishes strands that bleaching has left depleted and, says Joico, may help reduce breakage. Tamanu oil is a moisturising oil with fatty acids that adds shine and helps protect hair colour. Monoi oil is a blend of coconut oil and Tahitian gardenia flower extract that nourishes and protects hair. Joico says the oil blend leaves hair smooth and radiant without weighing it down.

The ingredient list also includes coconut oil, lecithin and hydrolysed keratin.

How to use

1. Apply a generous amount to damp, freshly cleansed hair.
2. Leave it on for 3–5 minutes.
3. Rinse.

Joico suggests using the masque 1–2 times a week. It is a rinse-out treatment that you use after washing.

Who it is for

The masque suits natural and colour-treated blonde hair, especially bleached, double-processed or high-lifted blonde. Joico says it also neutralises chlorine and removes trace minerals that can dull a blonde tone. The result is softer, shinier and brighter-looking hair. Joico Blonde Life Brightening Masque is a good fit if you want to keep your blonde tone fresh.

Joico and the Blonde Life range

Joico is a professional hair-care brand from Los Angeles that calls itself a pioneer of healthy hair since 1975. Blonde Life is, says Joico, a glistening collection of home-care products that protect, detoxify and bump up the brilliance and strength of hair, aimed at bleached, double-processed or lifted hair. SmartRelease is one of three patented Joico technologies, and the brand describes its formulas as rebuilding hair health from the inside out. Our selection also includes a Blonde Life heat protection spray. You can browse the whole brand on our Joico page and more treatments in our hair masks category.

Frequently asked questions

How long should I leave the masque on?

Joico suggests leaving it on damp, freshly cleansed hair for 3–5 minutes and then rinsing.

How often can I use it?

Joico suggests using the masque 1–2 times a week.

Which hair is Blonde Life Brightening Masque for?

It is made for bleached, double-processed and high-lifted blonde hair.

What can I use alongside the masque for everyday care?

The same range includes a Blonde Life conditioner for blonde hair that you can use alongside the masque.

What does SmartRelease mean?

SmartRelease is Joico’s liposome-based system that continuously releases rosehip oil, arginine and keratin. The masque comes in a 150 ml tube.