{"id":45808,"date":"2021-05-03T14:23:25","date_gmt":"2021-05-03T12:23:25","guid":{"rendered":"https:\/\/ismile.ee\/?post_type=product&p=45808"},"modified":"2026-10-21T18:23:30","modified_gmt":"2026-10-21T15:23:30","slug":"joico-blonde-life-brightening-masque-150ml","status":"publish","type":"product","link":"https:\/\/stage.ismile.ee\/en\/pood\/joico-blonde-life-brightening-masque-150ml\/","title":{"rendered":"Joico Blonde Life Brightening Masque 150ml"},"content":{"rendered":"

Joico Blonde Life Brightening Masque<\/strong> is a hydrating hair mask for blonde hair that softens and adds shine and brightness. According to Joico, it is made for bleached, double-processed and high-lifted blonde hair and neutralises the trace minerals that cause dullness and yellowing. It comes in a 150 ml tube.<\/p>\n

What is Joico Blonde Life Brightening Masque?<\/h2>\n

This is the hydrating treatment of the Blonde Life range, designed to bring softness, shine and freshness to pale hair. The pack describes it as a masque that intensely hydrates, detoxes and illuminates. Joico calls it a lightweight, non-greasy formula that keeps blonde hair bright and polished. The masque hydrates without weighing hair down.<\/p>\n

\"Blonde<\/figure>\n

Key ingredients<\/h2>\n

Joico highlights four key ingredients. SmartRelease Technology is a liposome system that continuously releases rosehip oil, arginine and keratin. Arginine replenishes strands that bleaching has left depleted and, says Joico, may help reduce breakage. Tamanu oil is a moisturising oil with fatty acids that adds shine and helps protect hair colour. Monoi oil is a blend of coconut oil and Tahitian gardenia flower extract that nourishes and protects hair. Joico says the oil blend leaves hair smooth and radiant without weighing it down.<\/p>\n

The ingredient list also includes coconut oil, lecithin and hydrolysed keratin.<\/p>\n

How to use<\/h2>\n
    \n
  1. Apply a generous amount to damp, freshly cleansed hair.<\/li>\n
  2. Leave it on for 3\u20135 minutes.<\/li>\n
  3. Rinse.<\/li>\n<\/ol>\n

    Joico suggests using the masque 1\u20132 times a week. It is a rinse-out treatment that you use after washing.<\/p>\n

    Who it is for<\/h2>\n

    The masque suits natural and colour-treated blonde hair, especially bleached, double-processed or high-lifted blonde. Joico says it also neutralises chlorine and removes trace minerals that can dull a blonde tone. The result is softer, shinier and brighter-looking hair. Joico Blonde Life Brightening Masque is a good fit if you want to keep your blonde tone fresh.<\/p>\n

    \"Joico<\/figure>\n

    Joico and the Blonde Life range<\/h2>\n

    Joico is a professional hair-care brand from Los Angeles that calls itself a pioneer of healthy hair since 1975. Blonde Life is, says Joico, a glistening collection of home-care products that protect, detoxify and bump up the brilliance and strength of hair, aimed at bleached, double-processed or lifted hair. SmartRelease is one of three patented Joico technologies, and the brand describes its formulas as rebuilding hair health from the inside out. Our selection also includes a Blonde Life heat protection spray<\/a>. You can browse the whole brand on our Joico<\/a> page and more treatments in our hair masks<\/a> category.<\/p>\n

    Frequently asked questions<\/h2>\n

    How long should I leave the masque on?<\/h3>\n

    Joico suggests leaving it on damp, freshly cleansed hair for 3\u20135 minutes and then rinsing.<\/p>\n

    How often can I use it?<\/h3>\n

    Joico suggests using the masque 1\u20132 times a week.<\/p>\n

    Which hair is Blonde Life Brightening Masque for?<\/h3>\n

    It is made for bleached, double-processed and high-lifted blonde hair.<\/p>\n

    What can I use alongside the masque for everyday care?<\/h3>\n

    The same range includes a Blonde Life conditioner<\/a> for blonde hair that you can use alongside the masque.<\/p>\n

    What does SmartRelease mean?<\/h3>\n

    SmartRelease is Joico’s liposome-based system that continuously releases rosehip oil, arginine and keratin. The masque comes in a 150 ml tube.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Joico Blonde Life Brightening Masque is a hydrating hair mask for blonde hair that softens and adds shine and brightness. Joico says it neutralises the trace minerals that cause dullness and yellowing. 150 ml tube.<\/p>\n","protected":false},"featured_media":45802,"comment_status":"open","ping_status":"closed","template":"","meta":{"_members_access_role":[],"_members_access_error":""},"product_brand":[],"product_cat":[373,2491],"product_tag":[],"class_list":["post-45808","product","type-product","status-publish","has-post-thumbnail","product_cat-hair-care","product_cat-hair-masks","yith_product_brand-joico-en","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"\nJoico Blonde Life Brightening Masque 150 ml | iSmile.ee<\/title>\n<meta name=\"description\" content=\"Joico Blonde Life Brightening Masque hydrates and softens bleached and blonde hair and neutralises trace minerals that cause dullness. 150 ml.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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